Advanced Digital Marketing
Digital Marketing Strategy, Social Media Marketing, WordPress, SEO, ChatGPT, Email, Instagram, Facebook, YouTube, ads
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Embark on an Empowering Digital Marketing Journey with our Advanced Digital Marketing Course
Immerse yourself in the dynamic realm of digital marketing through our meticulously crafted course, tailored for beginners and intermediates yet packed with valuable insights for seasoned marketers. Whether you aspire to master digital marketing, enhance your business’s online presence, or excel in the digital arena, this course is your gateway to success.
What You’ll Discover:
Strategic Marketing Foundation: Learn essential marketing planning, research, and competitor analysis skills to confidently navigate the market.
WordPress Website Mastery: Build professional websites using WordPress and advanced plugins like Elementor and WooCommerce.
AI-Driven Marketing Innovation: Harness the power of ChatGPT and other AI tools for cutting-edge marketing strategies through prompt engineering.
Psychology in Marketing: Explore 21 cognitive biases and understand consumer behavior psychology to craft compelling campaigns.
Holistic Business Strategy: Explore the 4 business energies (Practical, Action, Social, Emotional) for a comprehensive marketing approach.
Throughout the course, you’ll apply your newfound skills with practical exercises and real-world examples. Our robust support system includes AI-assisted learning, an engaged Discord community, and responsive Q&A sessions, ensuring you’re supported every step of the way.
Who Should Take This Course:
Businesses struggling with website traffic and product sales.
Individuals interested in starting a digital marketing agency or freelancing in the digital marketing niche.
Businesses and individuals needing highly effective websites for marketing purposes.
Entrepreneurs aiming to establish a strong online presence, attract attention, and maximize profitability.
What Will You Learn?
- Advanced Digital Marketing Planning
- Using ChatGPT for Marketing
- Prompt Engineering for Marketing
- Building Websites & Online Stores without Coding
- Psychological Marketing Tactics
- Email Marketing with AI Strategies
- Effective Copywriting for Sales
- Boosting Traffic & SEO Rankings
- Social Media Marketing & Ads (Instagram, Facebook, YouTube, LinkedIn, etc.)
- Google Ads & Analytics
- Content Production for Marketing
- Tools like Photoshop, Midjourney, Dall-E
- Developing a Winning Business Mindset
Course Curriculum
Introduction to Digital Marketing
Digital marketing leverages online platforms like search engines, social media, and email to promote products and services.
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Overview of Digital Marketing
00:00 -
Digital Marketing Strategy
00:00 -
Legal and Ethical Considerations
00:00 -
Trends and Future Outlook
00:00
ChatGPT – Fundamentals
ChatGPT is an advanced language model developed by OpenAI that generates human-like text based on given prompts.
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Introduction to ChatGPT
00:00 -
Natural Language Processing (NLP)
00:00 -
Applications of ChatGPT
00:00 -
ChatGPT Tools and Libraries
00:00
ChatGPT – Prompt Engineering
Prompt engineering involves designing effective prompts to guide ChatGPT in generating accurate and relevant responses.
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Introduction to Prompt Engineering:
00:00 -
Types of Prompts
00:00 -
Prompt Formatting
00:00 -
Optimizing Prompts for Different Tasks
00:00 -
Feedback Loop and Iterative Improvement
00:00
WordPress
WordPress is a popular content management system (CMS) that allows users to create and manage websites and blogs easily.
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Introduction to WordPress
00:00 -
Setting Up WordPress
00:00 -
WordPress Dashboard
00:00 -
Managing Content
00:00 -
Plugins & Themes
00:00
Email Marketing – Mailchimp
Mailchimp is a powerful email marketing platform that enables businesses to create, send, and analyze email campaigns.
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Introduction to Email Marketing
00:00 -
Getting Started with Mailchimp
00:00 -
Building Email Lists
00:00 -
Creating Email Campaigns
00:00
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing websites to rank higher in search engine results pages (SERPs), increasing visibility and organic traffic.
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Introduction to SEO
00:00 -
Keyword Research
00:00 -
On-Page SEO & Off-Page SEO
00:00 -
Technical SEO & Local SEO
00:00 -
Content Optimization
00:00 -
SEO for E-commerce
00:00 -
SEO Audits and Reporting
00:00 -
Algorithm Updates and Trends
00:00 -
SEO Ethics and Best Practices
00:00 -
Conversion Rate Optimization (CRO)
00:00
Facebook Marketing
Facebook Marketing involves using the Facebook platform to reach target audiences, promote products or services, and engage with customers through targeted advertising and organic content.
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Introduction to Facebook Marketing
00:00 -
Creating a Facebook Business Page
00:00 -
Content Strategy for Facebook
00:00 -
Facebook Ads
00:00 -
Audience Targeting and Custom Audiences
00:00 -
Facebook Insights and Analytics
00:00 -
Facebook Pixel and Conversion Tracking
00:00
Instagram Marketing
Instagram Marketing involves using the Instagram platform to promote products and services, engage with followers, and build brand awareness through visual content and storytelling.
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Introduction to Instagram Marketing
00:00 -
Creating an Instagram Business Account
00:00 -
Instagram Content Strategy
00:00 -
Instagram Stories and Reels
00:00 -
Instagram Advertising
00:00 -
Influencer Marketing on Instagram
00:00
YouTube Marketing
YouTube Marketing involves using the YouTube platform to create and promote video content, engage with audiences, and build brand awareness and loyalty through effective storytelling and video optimization strategies.
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Introduction to YouTube Marketing
00:00 -
Creating a YouTube Channel
00:00 -
Video Content Strategy
00:00 -
YouTube SEO
00:00 -
YouTube Ads
00:00
Google Ads
Google Ads is an online advertising platform where businesses can create and manage ads to appear in Google's search results and across its network, targeting specific audiences and driving traffic to their websites or landing pages.
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Introduction to Google Ads
00:00 -
Setting Up Google Ads Account
00:00 -
Keyword Research and Planning
00:00 -
Creating Effective Ads
00:00 -
Bidding Strategies
00:00 -
Targeting Options
00:00 -
Campaign Optimization
00:00 -
Conversion Tracking
00:00
LinkedIn
Unlock the potential of LinkedIn Marketing to build professional networks, generate leads, and establish thought leadership in your industry.
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Introduction to LinkedIn Marketing
00:00 -
Creating and Optimizing a LinkedIn Company Page
00:00 -
Building a Professional Network
00:00 -
LinkedIn Ads
00:00 -
Lead Generation on LinkedIn
00:00
Google Analytics
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic, providing valuable insights into user behavior and website performance.
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Introduction to Google Analytics
00:00 -
Setting Up Google Analytics
00:00 -
Understanding Key Metrics and Dimensions
00:00 -
Creating and Customizing Reports
00:00 -
Goal Tracking and Conversion Tracking
00:00 -
E-commerce Tracking
00:00 -
Event Tracking
00:00 -
Campaign Tracking with UTM Parameters
00:00 -
Audience and User Behavior Analysis
00:00 -
Acquisition Channels and Attribution Models
00:00
Canva
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Introduction Of Canva
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Graphic Design Basics
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Exploring Canva Tools
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Social Media Design
WhatsApp Marketing
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Introduction Of WhatsApp Marketing
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Understanding WhatsApp Marketing
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Crafting Effective Campaigns
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Automation & Chatbots
SMS Marketing
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Introduction of SMS Marketing
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Crafting SMS Campaigns
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Types of SMS Campaigns
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Setup of Call to Action
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